An AI personal-finance companion built for how GCC households actually live. Budgeting, debt payoff, investing and family planning in one place — working alongside the bank you already have.
We're opening 500 places to UAE residents. No cost, no card, no spam — just early access and a direct line to the founders.
We'll be in touch when your place opens up. If you shared a challenge — thank you, we read every one.
Household debt in the UAE is at a record high, financial literacy sits below the global average, and most people are managing it all across five disconnected apps and a spreadsheet.
Household credit grew roughly 30% across 2023–24, driven by credit cards, personal loans and mortgages.
CEIC Data; AGBI, September 2025Nearly two-thirds feel money limits the life they want — yet most have no structured system to change it.
Visa UAE Financial Literacy Survey, 2024Below-average literacy compounds the debt problem. Budgeting, saving and payoff stay guesswork.
S&P Global FinLit Survey, 2025No spreadsheets, no manual entry, no switching banks. Just a chat that turns into a system.
A friendly chat captures your income, debts, family and goals. Five minutes, no forms, no CSV uploads.
We build a personalised 50/30/20 budget from real numbers — needs, wants and savings, automatically categorised.
Debt payoff ordered to minimise interest, investment tracking, family goals, and AI nudges when you drift off pace.
Budget overview, expenses, AI insights, goals and quick actions on a dashboard you arrange yourself — instead of five apps that don't talk to each other.
Children's education funds, elderly-care budgets, tagged family expenses and shared priority savings. Most money apps assume you're one person. You usually aren't.
Around 88% of UAE residents are expatriates. Mint and YNAB were built for a thirty-year career in one country and one currency. That's not the life most people here are actually living — so we're building the financial resilience layer that fits it.
We're building WealthWise because we've spent our careers on both halves of this problem — and because we live it.
A decade-plus in enterprise SaaS go-to-market at ABB, Freshworks and a US healthcare SaaS company — scaling revenue across India, MEA and the UK.
A decade in risk across Dun & Bradstreet, Xerox Financial, HPE, Synchrony Financial and Ezra World. The resilience-scoring approach behind WealthWise is hers.
No. WealthWise sits alongside whatever bank and cards you already use. We're not a bank and we don't want to be one — we're the layer that makes sense of what you already have.
Nothing. No payment details are taken at signup. When we do launch paid plans, beta users will hear about it first and won't be charged without opting in.
No — the core budgeting, debt and investing tools work for anyone. But the resilience layer we're building is designed around expat realities, because that's the majority of the population here and nobody else is building for it.
We're onboarding in waves of 500. Join the list and we'll tell you where you are in the queue and when your place opens.
Your signup details are used only to contact you about the beta. We don't sell or share them. Once the product handles financial data, we'll operate under UAE data-protection requirements and will publish a full privacy policy before launch.
Get early access, help shape what we build, and talk to the founders directly.
Join the private beta